Advertise on the Busiest, most Engaging, and Fastest Growing Website in our area.

Rate Card -- Contact: In El Dorado County Advertising C/O Lum Public Relations & Communication
Sherri Lum-Alarcon, 530.564.0006

In El Dorado County is the thorough, smart source for neighborhood news and events in El Dorado County. is unique in that it provides the greatest source of local news and experiences of any other place, on or off-line. In El Dorado County is the busiest and fastest growing stand-alone website on the western slope of El Dorado County. Don't take our word for it. We measure our success with the web's largest indepedent web analytics service, Alexa.

Our in-depth, balanced coverage of local business, culture, style, home and garden, food and drink, neighborhood news and events has cultivated a distinctly local, loyal, and quickly growing audience. Sticky-ness: A sticky website is one that has the ability to: keep visitors intrigued and interested long enough to .stick around. for a while and see what a websute has to offer; keep them coming back for more.

How Fast is In El Dorado County Growing?

Local News and Event website In El Dorado County, which is powered by PRpond/Placerville Newswire, exceeded 2,500,000 hits last month.

Log Files report that InEDC had 160,000 unique monthly visitors in Aug 2012. That is up from only 54,000 in April.

That is the fastest growth ever for a standalone site on the Western Slope in the county.

Most interesting, it took off among community leaders first. Early and regular visitors include the county Sheriff & Undersheriff, the District Attorney, the Superintendent of schools, our state Assemblymember, several county Supervisors, many other elected county and city officials, dozens of governmental department leaders, and hundreds of county business and civic leaders. That is a great indicator that if a website provides a valuable service for community leaders, they will lead the way for the rest of the community.

How Many? Your ad can be shown over 150,000 unique users a month. See the reach here: Usage Statistics.

Who are the typical visitor to In El Dorado County? According to, is:

? Greatly-over-represented with those between the ages of 25-34 .. This is typical of other online news portals, but to a greater degree.

? Over-represented by women.

? Greatly-over-represented by those with no children.

? Over-represented by those accessing in from Work.

25-39 year olds are the model audience to receive advertising messages

The demographic indicate that is very effective at reaching 25-39 year olds . often called .young professionals.. They are a diverse group who are driven more by passion and impulse than brands when making purchasing decisions.

This group share similar consumption patterns. 25-39 year olds are concerned about their financial future and strengthening their families, as many are married with young children at home. The younger end of this cohort is establishing credit, paying off college and setting up a household. The older set in this age-cohort is living in the moment . kids, a mortgage, multiple car payments, and toys for their active family. Their time is limited and attention span shared, therefore any product or service that allows them to multitask is of great interest.

Reach* - 35,000+ each week.

Newspapers. online audiences are rising at twice the rate of the general internet audience, according to research by Nielsen//NetRatings

El Dorado County is connected. More than 80 percent of adults in the county have access to the Internet in their homes. Add the libraries, K-12 schools and colleges, and that number is even higher. The Internet is the No. 1 way people get their news and information, followed by radio, television and print mediums. With so many online viewers, your ad will be seen.

Are My Customers Online?

Connect your business with an audience who makes shopping local a priority.

Ecommerce in 2012

" 88.1% of US internet users ages 14+ will browse or research products online in 2012.

" 83.9% of internet researchers will make at least one purchase via the web during 2012.

" Online shoppers will reach 184.3 million in 2012, up 3.3% from 2011.

" Online buyers will reach 154.6 million in 2012, up 4.4% from 2011.

Give us a jingle or drop us a line to request a advertising kit and learn more about the effective, affordable advertising options In El Dorado County.

In El Dorado County also provides low, or no, cost advertising to local qualified 501-C organizations. Contact us for details at

Ask about oyr current promotions.

In El Dorado County Advertising
C/O Lum Public Relations & Communication
Sherri Lum-Alarcon

After discussing Internet demographics with one of my clients and comparing it to their target market, I decided to write an article regarding the demographics of the average Internet user in the United States. As a marketing major and a business owner, I strongly believe that all business owners should understand their company.s target market and its general behavior online.

The first question any business owner should ask themselves is, What is my target market. With that in mind, I wanted to know if they are online and what type of activity, if any, do they participate in on the Internet?

I found out that the general demographic structure of the Internet is one of the most confused and misinterpreted parts of business marketing, especially among business owners who themselves don.t have much experience with the Internet. So to clarity and define--Based on the latest marketing research, 74% of the United States population, equally male and female, are online in the following age groups:

" 93% of 18-29 year olds are online

" 81% of 30-49 year olds are online

" 70% of 50-64 year olds are online

" and 38% of 65 + year olds are online

The second question business owners should ask to further narrow down their criteria is, What type of income would a household need to have in order to purchase my service or product and how does that criteria fit with Internet users? Based on the latest Internet demographic reports by the Pew Research Center, the following is the demographic breakdown for the average Internet user by household income:

" 94% of individuals whose household income is above $75,000 are online

" 83% of individuals whose household income between $50,000 - $74,999 are online

" 76% of individuals whose household income between $30,000 - $49,000 are online

" and 60% of individuals whose household income is below $30,000 are online

To further narrow down the demographic structure of the Internet, users have the following levels of education:

" 94% of individuals with a college degree or higher use the Internet

" 87% of individuals with some college experience use the Internet

" 63% of high school graduates use the Internet

" and 39% of individuals without high school diploma use the Internet

Now, after having defined .average Internet user. the next question to ask is, What is the reason the average Internet user goes online?

" 88% of Internet uses go online in order to use search engines to find information

" 86% of users go online to get maps and driving directions

" 81% of individuals go online to research product or service they are thinking about buying

" 75% of users will go online to buy a product or order a service

" 35% of users will go online to rate a product or a service they bought or used

To summarize the above: The majority of Internet users are equally male and female between 18-64 years of age, with household income over $30,000, and with at least a high school diploma. They use Internet to research businesses, products, and services and make general purchases online. Therefore, if you are a business owner who thinks that your target market is on the Internet and doing business online to research or buy your products or services - right.

The general rule in marketing says, .be. where your clients are. Not having an Internet presence to capture your target market.s attention, and to present your product or service to them at the time of need simply means missing out on a huge chunk of the market and potential sales.

Cris Alarcon, Publisher, PR Pond.

What Advertising Media are People are Using Related to Where Advertising Dollars are Spent

The following chart is fairly simple: it shows the amount of time spent by users on various forms of media . including print, television, the internet and mobile . compared with the amount of money spent by advertisers on that medium. Although there are obviously areas of overlap (since most newspapers have websites that include advertising, for example) the magnitude of the gap between the amount of time spent on print media vs. the amount of money spent there is fairly dramatic. Even though people spend less than 10% of their time with newspapers and magazines, advertisers devote 25% of their spending to them.

Print and Radio are unquestionably declining industries, but the lag in the rate that advertisers are leaving them is dramatically far behind the rate that user (customers) are leaving them behind. Print and radio are declining in market share, TV is stable, and Internet/Mobile are growing as fast as Print/Radio is declining.

Mary Meeker:" target="_blank"

Although the statistics Meeker uses for her chart are current, the overall trend is not new.

In the version of the presentation that she did in 2010, for example, the analyst noted that about $50 billion worth of advertising was going towards print and other forms of .old. media when . based on the amount of time spent . it should be going to internet-based media (at that point, print was getting about 12% of the time spent by users, so it has fallen another five percentage points since then).

The multibillion-dollar question is: How much longer can print maintain the dedication of advertisers before they realize that their customers have moved on to electronic media.

At $32 billion and growing there is no doubt about new media as a quickly growing place that advertisers are finding the public.