Advertise on the Busiest, most Engaging, and Fastest Growing Website in our area.
Rate Card -- Contact: In El Dorado County
Advertising C/O Lum Public Relations & Communication
Sherri
Lum-Alarcon, 530.564.0006 Sherri@LumPRC.com
In El Dorado County is the thorough, smart source for
neighborhood news and events in El Dorado County. InEDC.com is unique in
that it provides the greatest source of local news and experiences of any
other place, on or off-line. In
El Dorado County is the busiest and fastest growing stand-alone
website on the western slope of El Dorado County. Don't take our word for
it. We measure our success with the web's largest indepedent web analytics
service, Alexa. http://www.alexa.com/siteinfo/inedc.com
Our in-depth, balanced coverage of local business, culture, style, home
and garden, food and drink, neighborhood news and events has cultivated a
distinctly local, loyal, and quickly growing audience.
Sticky-ness: A sticky website is one that has
the ability to: keep visitors intrigued and interested long enough to
.stick around. for a while and see what a websute has to offer; keep them
coming back for more.
How Fast is In El Dorado
County Growing?
Local News and Event website In El Dorado
County, which is powered by PRpond/Placerville Newswire, exceeded
2,500,000 hits last month.
Log Files report that InEDC had 160,000
unique monthly visitors in Aug 2012. That is up from only 54,000 in
April.
That is the fastest growth ever for a standalone site on the
Western Slope in the county.
Most interesting, it took off among
community leaders first. Early and regular visitors include the county
Sheriff & Undersheriff, the District Attorney, the Superintendent of
schools, our state Assemblymember, several county Supervisors, many other
elected county and city officials, dozens of governmental department
leaders, and hundreds of county business and civic leaders. That is a
great indicator that if a website provides a valuable service for
community leaders, they will lead the way for the rest of the
community.
How Many? Your ad can be shown over 150,000 unique users a month. See
the reach here: Usage Statistics.
Who are the
typical visitor to In El Dorado County? According to
Alexa.com, InEDC.com is:
?
Greatly-over-represented with those between the ages
of 25-34 .. This is typical of other online news portals, but to a
greater degree.
?
Over-represented by women.
?
Greatly-over-represented by those with no
children.
?
Over-represented by those accessing in EDC.com from
Work.
25-39 year olds are the model audience to receive advertising messages
The demographic
indicate that InEDC.com is very effective at reaching 25-39 year olds .
often called .young professionals.. They are a diverse group who are
driven more by passion and impulse than brands when making purchasing
decisions.
This group share
similar consumption patterns. 25-39 year olds are concerned about their
financial future and strengthening their families, as many are married
with young children at home. The younger end of this cohort is
establishing credit, paying off college and setting up a household. The
older set in this age-cohort is living in the moment . kids, a mortgage,
multiple car payments, and toys for their active family. Their time is
limited and attention span shared, therefore any product or service that
allows them to multitask is of great interest.
Reach* - 35,000+ each
week.
Newspapers. online audiences are rising at twice the rate
of the general internet audience, according to research by
Nielsen//NetRatings
El Dorado County is connected. More than 80 percent of adults in the county have access to the Internet in their homes. Add the libraries, K-12 schools and colleges, and that number is even higher. The Internet is the No. 1 way people get their news and information, followed by radio, television and print mediums. With so many online viewers, your ad will be seen.
Are My Customers
Online?
Connect your business with an audience who makes
shopping local a priority.
Ecommerce in
2012
" 88.1% of US internet users ages 14+ will browse or research products online in 2012.
" 83.9% of internet researchers will make at least one purchase via the web during 2012.
" Online shoppers will reach 184.3 million in 2012, up 3.3% from 2011.
" Online buyers will reach 154.6 million in 2012, up 4.4% from
2011.
Give us a jingle or drop us a line to request a
advertising kit and learn more about the effective, affordable advertising
options In El Dorado County.
In El Dorado County
also provides low, or no, cost advertising to local qualified 501-C
organizations. Contact us for details at Sherri@LumPRC.com
Ask about oyr current promotions.
In El
Dorado County Advertising
C/O Lum Public Relations &
Communication
Sherri Lum-Alarcon
530.564.0006
Sherri@LumPRC.com
After discussing Internet
demographics with one of my clients and comparing it to their target
market, I decided to write an article regarding the demographics of the
average Internet user in the United States. As a marketing major and a
business owner, I strongly believe that all business owners should
understand their company.s target market and its general behavior
online.
The first question any
business owner should ask themselves is, What is my target market. With that in mind, I wanted to know if
they are online and what type of activity, if any, do they participate in
on the Internet?
I found out that the general
demographic structure of the Internet is one of the most confused and
misinterpreted parts of business marketing, especially among business
owners who themselves don.t have much experience with the Internet. So to
clarity and define--Based on the latest marketing research, 74% of the United States population,
equally male and female, are online in the following age
groups:
"
93% of 18-29 year olds are online
"
81% of 30-49 year olds are online
"
70% of 50-64 year olds are online
"
and 38% of 65 + year olds are online
The second question business
owners should ask to further narrow down their criteria is, What type
of income would a household need to have in order to purchase my service
or product and how does that criteria fit with Internet users? Based
on the latest Internet demographic reports by the Pew Research Center, the
following is the demographic breakdown for the average Internet user by
household income:
"
94% of individuals whose
household income is above $75,000 are online
"
83% of individuals whose
household income between $50,000 - $74,999 are online
"
76% of individuals whose
household income between $30,000 - $49,000 are online
"
and 60% of individuals whose
household income is below $30,000 are online
To further narrow down the
demographic structure of the Internet, users have the following levels of
education:
"
94% of individuals with a
college degree or higher use the Internet
"
87% of individuals with some
college experience use the Internet
"
63% of high school graduates
use the Internet
"
and 39% of individuals without
high school diploma use the Internet
Now, after having defined
.average Internet user. the next question to ask is, What is the reason
the average Internet user goes online?
"
88% of Internet uses go online in order to use search engines to find
information
"
86% of users go online to get maps and driving
directions
"
81% of individuals go online to research product or service
they are thinking about buying
"
75% of users will go online to buy a product or order a
service
"
35% of users will go online to rate a product or a service
they bought or used
To summarize the above: The
majority of Internet users are equally male and female between 18-64 years
of age, with household income over $30,000, and with at least a high
school diploma. They use Internet to research businesses, products, and
services and make general purchases online. Therefore, if you are a
business owner who thinks that your target market is on the Internet and
doing business online to research or buy your products or services -
you.re right.
The general rule in
marketing says, .be. where your clients are. Not having an Internet
presence to capture your target market.s attention, and to present your
product or service to them at the time of need simply means you.re missing
out on a huge chunk of the market and potential sales.
Cris
Alarcon, Publisher, PR Pond.
What Advertising Media are People are Using
Related to Where Advertising Dollars are
Spent
The following chart is
fairly simple: it shows the amount of time spent by users on various forms
of media . including print, television, the internet and mobile . compared
with the amount of money spent by advertisers on that medium. Although
there are obviously areas of overlap (since most newspapers have websites
that include advertising, for example) the magnitude of the gap between
the amount of time spent on print media vs. the amount of money spent
there is fairly dramatic. Even though people spend less than 10% of their
time with newspapers and magazines, advertisers devote 25% of their
spending to them.
Print and Radio are
unquestionably declining industries, but the lag in the rate that
advertisers are leaving them is dramatically far behind the rate that user
(customers) are leaving them behind.
Print and radio are declining in market share, TV is stable, and
Internet/Mobile are growing as fast as Print/Radio is
declining.
Mary Meeker:
http://gigaom.com/2012/06/01/the-chart-that-explains-medias-addiction-to-print/"
target="_blank"
Although the statistics
Meeker uses for her chart are current, the overall trend is not new.
In the version of the
presentation that she did in 2010, for example, the analyst noted that
about $50 billion worth of advertising was going towards print and other
forms of .old. media when . based on the amount of time spent . it should
be going to internet-based media (at that point, print was getting
about 12% of the time spent by users, so it has fallen another five
percentage points since then).
The multibillion-dollar
question is: How much longer can print maintain the dedication of
advertisers before they realize that their customers have moved on to
electronic media.
At $32 billion and growing
there is no doubt about new media as a quickly growing place that
advertisers are finding the public.
